STAKED WEBSITE
Now matching brands and creators

We match from
real data. You own the outcome.

Every other platform builds creator profiles from follower counts and scraped comments. We start with your actual sales data — then find the creators whose audience is your buyer.

Apply as a Brand See how it works
$8M
avg brand revenue in our target
2%
equity, 2-yr vest — no cash out the door
4.6M
owned creator reach through Sunday
LIVE MATCH PREVIEW
BRAND
Surface Sunscreen
$4.2M rev · Outdoor / Health
⇄
CREATOR
@keaton
1.1M following · Fitness / Outdoor
Audience overlap
93%
Demographic match
88%
Purchase behavior
91%
Match score above 90% threshold
Why it's different

The match is only as good as the data behind it.

Every other platform
✕
Scrapes comment sections and follower demographics to build creator profiles
✕
Matches on follower count and category overlap — not your buyers
✕
Pay per post, forever. You own nothing at the end of it.
✕
A creator who gets paid posts and moves on
✕
Cash out the door with no compounding upside
Staked
✓
Built from your real sales data — Amazon, Shopify, TikTok Shop, Walmart
✓
Every creator scored against your actual ICP. 90%+ match triggers the intro.
✓
Equity that vests against results. The creator is an owner, not a vendor.
✓
A partner who hands over their content library, opens doors, and stays
✓
Aligned upside. The creator wins when the brand wins.
✦ Completely free

Find out exactly who
your customer is. On us.

We pull your real buyer demographics from Amazon, Shopify, TikTok Shop, and Walmart. Age, income, geography, purchase behavior. A consultant-grade customer profile built in 24 hours.

Yours to keep forever — whether or not you ever do a deal with us.

✓ No credit card
✓ No commitment
✓ 24-hour turnaround
✓ Yours to keep
FREE
Customer profile · 24 hours
Four steps

From first look to signed deal.

01 — ICP Build

Your customer profile

We build a consultant-grade audience profile from your real sales data. Free, and yours to keep.

→
02 — Match Score

Every creator scored

Each creator in our pool is scored against your ICP on audience overlap, demographic fit, and purchase behavior.

→
03 — Intro

90%+ triggers the call

Above 90% overlap, we personally introduce brand and creator. No cold outreach, no guessing who to talk to.

→
04 — Deal Room

Equity papered and signed

The Staked Partnership Agreement covers equity, vesting, milestones, commission, and e-signature. Attorney-drafted.

The Staked Partnership Agreement

Attorney-drafted. Named. Valued.

Every deal is papered with the Staked Partnership Agreement — equity terms, performance vesting, milestone triggers, clawbacks, and commission structure in one instrument. Drafted by counsel. Valued at $25,000. Included in every deal room.

One creator. One brand. One cap table line item. Vests against outcomes, not against the calendar.

Staked Partnership Agreement
$25K value · Included
§1
Equity grant. Brand grants Creator a 2.0% equity stake, subject to the vesting schedule and milestone triggers defined in Schedule A.
§2
Performance vesting. Equity vests over 24 months contingent on contracted deliverables and defined outcome metrics. Unvested equity is subject to clawback.
§3
Commission. Creator earns a 4% commission on attributed sales in addition to equity, tracked through the Staked attribution portal.
§4
Content license. Creator grants Brand a perpetual license to all content produced under this agreement for use across Brand's owned channels.
Example deal at our sweet spot
$8M brand · 600K creator
Creator upside
$300K – $1M+
Example deal

No capital required. Give equity. Get a partner.

Brand revenue
$8M
Sweet spot: $2M–$60M
Creator following
600K
500K–5M, high conversion
Equity granted
2%
2-year vest, milestone-based
Commission
4%
On attributed sales
Creator upside
$300K–$1M+
Over the deal term
Staked fee
~$15K
Flat, at deal room open
Both sides of the market, in-house

We are our own first case study.

Nathan Neeley
Nathan Neeley
Brand side
$1B+ in client revenue managed across 1,000+ brands. Founded AO2 Marketing, acquired by Barrel Holdings. 10+ companies acquired, 100s diligenced.
40KCPG founder email list — warm, direct demand
Jacob Neeley
Jacob Neeley
Creator supply
Founder of Sunday, a new-media talent-management agency. Sunday's roster becomes Staked's first creator supply — agency partner #1.
Supporting castSecret Lives of Mormon Wives
Mayci Neeley
Mayci Neeley
Creator side
Star of Secret Lives of Mormon Wives. NYT best-selling author. Deal #1 — Mayci × Eternal Essence Oils — is our first equity partnership, built in public.
4.6Mcombined social reach
For brands

Stop paying per post.
Give equity. Get a partner.

We match you to creators whose audience is your customer — scored from your real sales data. One partner who owns a stake builds with you. A thousand paid posts don't.

Apply as a Brand
For creators

Stop renting your influence.
Own something.

$300K
to $1M+ upside on an $8M brand
2%
equity, 2-yr vest

You post for brands every day. You own none of them. Celebrities took equity for decades. Staked builds the deal — you pick the brand you believe in.

Apply as a Creator

Give equity.
Get a partner who owns it.

Pitch your brand to creators who are ready to build with you — not just post for you.

Apply as a Brand Book a call with Nathan